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H&M announced the big news today. Beyoncé will be the face of H&M's summer campaign. She will be rocking pieces of the H&M summer collection which was inspired by Beyoncé herself.
“I've always liked H&M's focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements -- fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial,” says Beyoncé.
The campaign was shot in the Bahamas & will be seen commercial & print marketing very soon!