Adding a Southern flavor to their love of the indie folk-pop of Ida, Memphis alt-country rockers Lucero have suffered the turbulence that comes with the indie scene, but their story of perseverance and survival is triumphant, so much so that director Aaron Goldman made a film about it. Formed by leader Ben Nichols in the late '90s, Lucero took their name from the Spanish word meaning "bright star." After releasing a single on the Landmark label, Lucero -- rounded out by drummer Roy Berry, bassist John C. Stubblefield and guitarist Brian Venable -- signed with the alternative country label Madjack for their 2001 self-titled debut. Momentum started to build with their 2002 release, Tennessee. With critics picking up on their rock and Replacements edge, a decision was made to sign with the more diverse label Tiger Style. The 2003 release That Much Further West earned them positive reviews and a spot on Rolling Stone's Hot List. Things seemed to be going well, but as the album was catching indie fire, Tiger Style announced they were closing shop.